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[NMusers] A new book on Model Communication

From: Bonate, Peter <Peter.Bonate_at_astellas.com>
Date: Wed, 21 Jan 2015 22:10:29 +0000

Dear all,

I wanted you to be aware of a new book I have written on communicating mode=
ls. As you know from my webinars and recent commentary in CP&T that I beli=
eve poor communication of our modeling and simulation results is hindering =
taking modeling and simulation to the next level in terms of influence and =
impact. Like when I decided a book needed to be written on how to model ph=
armacokinetic-pharmacodynamic data using modern analysis methods, I decided=
 that something needed to be written about communication specifically for m=
odeling and simulation. So I took it upon myself to write it. I have spen=
t years researching this topic and believe that I have written a useful boo=
k that will be of value to the reader. The title is Be a Model Communicato=
r and Sell Your Models to Anyone. It is available on Amazon in print (http=
://www.amazon.com/Be-Model-Communicator-Models-Anyone/dp/0692323813/ref=t=
mm_pap_title_0?ie=UTF8&qid=1421877522&sr=1-1 ) and for the Kindle (ht=
tp://www.amazon.com/Be-Model-Communicator-Models-Anyone-ebook/dp/B00S39GI8I=
/ref=tmm_kin_swatch_0?_encoding=UTF8&sr=1-1&qid=1421877522 ). I am=
 working on an iTunes ebook version and will hopefully have it available in=
 a few weeks. Here is the blurb for it on Amazon:

Modeling and simulation are increasingly being used in science, business, a=
nd engineering to understand and explain complex systems, make predictions,=
 and improve decision-making. Modeling today is not just about developing m=
odels. Modelers must be able to efficiently and effectively communicate the=
ir results to both laypeople and other scientists for their results to be u=
seful and have impact. Unfortunately, scientists are taught to be boring an=
d academic, all in the name of scientific rigor and professionalism. But it=
 doesn't have to be that way. In this engaging and dynamic book, Dr. Bonate=
 shows step-by-step from planning to delivery how to improve your oral pres=
entations and become a better model communicator. Numerous examples and hum=
orous anecdotes are used to explain concepts and material. Anyone who engag=
es in modeling and simulation will benefit from reading this book.


I get asked all the time about a new edition for my PKPD book and I have to=
 say that the last few years have been spent working on this instead. I ho=
pe the community will find it useful. As always, I look forward to feedbac=
k to make it better in the future.

Pete Bonate


Peter L. Bonate, PhD
Senior Director
Global Head - Pharmacokinetics, Modeling, and Simulation
Global Clinical Pharmacology & Exploratory Development

Astellas
1 Astellas Way, 2N.184
Northbrook, Il 60062
phone: 224-205-5855
fax: 224-205-5914
email: peter.bonate_at_astellas.com<mailto:peter.bonate_at_astellas.com>





Received on Wed Jan 21 2015 - 17:10:29 EST

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